12 Helpful Tips in Skyrocketing Your Podcast’s Popularity
So you have created your podcast and have it listed in iTunes. Now gett your podcast out there with these helpful tips:
1. Promo Spots
You should have a 15 to 20-second promo spot so listeners and viewers will hear more about your work. Do target podcasts that could provide overlap with your audience and contact the other podcasters if they want to swap promo spots with you.
2. Blog Buttons
Install blog badges or buttons and provide free downloads from your website. You can also hold contests or any other promotional activity to engage your audience.
3. Signature lines
Get a simple tag line or signature line and provide a link for downloading your podcast.
4. Podcast directories
Submit your podcast to as many directories as possible aside from iTunes to expose your work to a greater audience.
Sign up in podcasting-related forums where you can engage in discussions with other posters who are likely to be interested in listening to your work.
6. Ratings on directories like iTunes
If you have your podcast in iTunes and other directories, encourage your audience to rate your work because top-rated podcasts shows up on top of searches. Also, take time to reply courteously to your audience when you receive any direct feedback from them.
7. Image on directories
Make a small avatar for your podcast and submit it with your podcast listing. Great visual graphics attract attention.
8. Business card
Aside from promoting online, you should be promoting your podcast offline as well. Place links to your podcast in your business cards so you can maximize the opportunity to get more followers anywhere you go.
Create a sign or symbol to represent your podcast and strategically post it in places similar to your niche. If you have a podcast about music, then promote it at a music store, or if it’s about fitness, post signs on gyms and fitness centers.
You can put up an ad on local newspaper which is an inexpensive way to spread the [printed] word about your podcast.
11. Press release
You could have a press release written about your podcast for newspapers, magazines or local radio/TV stations. You could also hold live interviews for more audience exposure.
12. Demo CD or DVD
Make demo CD’s or DVD’s of some of your podcast episodes or their excerpts and give them away as limited releases for free.