Last update: 2008-07-22

Peer Review and Getting Endorsements

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2008-07-22 :: Susan C. Daffron Length: 4s
Do a peer review and ask for testimonials long before your book is even finished.…


The Back Cover of Your Book is Important Too

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2008-07-22 :: Susan C. Daffron Length: 4s
The back cover is an important marketing tool, so you want to choose every word wisely.…


Navigating the Maze of Technology

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2008-07-22 :: Susan C. Daffron Length: 6s
When it comes to technology, don't be swayed by hype; figure out what's right for your business.…


Why Your First Book Won't Be Your Last

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2008-07-22 :: James H. Byrd Length: 5s
Once you write your first book, you'll discover many reasons why you should write more books.…


To Market Your Book, You Need to Get Out of the Bubble

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2008-07-22 :: Susan C. Daffron Length: 4s
If you ever want anyone to read your book, you need to get out there and market it.…


Three Ways to Get Your Books Published

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2008-06-18 :: James H. Byrd Length: 5s
Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books.…


Getting Set Up as a Publisher with Lightning Source

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2008-06-18 :: Susan C. Daffron Length: 4s
If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source.…


How to Beat Killer Procrastination

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2008-06-05 :: Susan C. Daffron Length: 4s
Procrastination is the enemy of writers and probably the reason most books never see the light of day.…


Jump Start Your Book with Content You Already Have

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2008-05-27 :: James H. Byrd Length: 5s
Use these tips to find enough content to get a great head start on your book project.…


Write the Right Book

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2008-05-15 :: James H. Byrd Length: 5s
Write a book that gets you the work and clients that you really want.…


How to Record Audio Products

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2008-05-09 :: Susan C. Daffron Length: 4s
Learn how to use audio to promote your book or to create companion products that complement your book.…


Evaluating Your Print Options for Your Book Project

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2008-04-25 :: Susan C. Daffron Length: 5s
Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications.…


Tips for Thriving in Business During a Recession

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2008-04-21 :: Susan C. Daffron Length: 5s
A few tips for making sure your business thrives, even when the economy does not.…


Use the Power of Links to Increase Book Sales

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2008-04-14 :: Susan C. Daffron Length: 5s
Two simple (and free) things you can do to market your book online right now.…


What is a CIP and an LCCN?

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2008-04-05 :: Susan C. Daffron Length: 4s
Along with the ISBN (International Standard Book Number) that is used to identify a book, you'll encounter other acronyms like CIP and LCCN.…


Anatomy of a Book Layout

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2008-03-27 :: Susan C. Daffron Length: 4s
As a self-publisher, you should learn a few conventions before you lay out your book.…


Six Key Elements of a Book Web Site

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2008-03-20 :: Susan C. Daffron Length: 5s
To market a book online, the first thing you must have is a Web site.…


Which Tasks Should Self-Publishers Outsource?

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2008-03-13 :: Susan C. Daffron Length: 5s
Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don't like or aren't good at.…


Everyone Really Does Judge a Book by Its Cover

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2008-03-06 :: Susan C. Daffron Length: 5s
Even if you will only be selling your book online, your book cover design needs to make a great impression.…


The Wonderful World of Print on Demand Book Distribution

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2008-02-28 :: Susan C. Daffron Length: 5s
Virtually all POD publishers use the same printer so their books can be ordered by bookstores and available on Amazon. …


How to Select the Right Editor for Your Book Project

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2008-02-21 :: Susan C. Daffron Length: 4s
You need to understand the various types of editing before you go searching for an editor. …


How to Come Up with a Great Title for Your Non-Fiction Book

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2008-02-14 :: Susan C. Daffron Length: 5s
The title is like a headline for your book, so you should take the time to craft it carefully. …


Recycle Your Book into Multiple Products

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2008-02-07 :: Susan C. Daffron Length: 4s
Once you have gone through the effort to develop enough knowledge and expertise to actually write a book, think about how you can reuse it. …


Action Trumps Inaction Every Time

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2008-01-31 :: Susan C. Daffron Length: 5s
Once you know what you need to do, what is stopping you from actually getting it done? …


How to Create an Outline for Your Non-fiction Book

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2008-01-24 :: Susan C. Daffron Length: 5s
An outline is like a roadmap for your book and can help keep you from getting stalled out on the project. …


What is an ISBN and Why Do I Need One for My Book?

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2008-01-16 :: Susan C. Daffron Length: 6s
An ISBN or International Standard Book Number is one of the most important numbers you will encounter in book publishing. …


Write Compelling Copy with Your Customer in Mind

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2008-01-10 :: Susan C. Daffron Length: 5s
The next time you are feeling intimidated at the prospect of copywriting, try walking a mile in your customer's shoes. …


Dream Big and Change Your Life

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2008-01-02 :: Susan C. Daffron Length: 5s
If you never have the courage to dream that impossible dream, you certainly can't start taking steps to make it happen. …


A Few Good Reasons to Self-Publish Your Book

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2007-12-26 :: Susan C. Daffron Length: 5s
The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher. …


Be Careful with Your Copyrights

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2007-12-19 :: Susan C. Daffron Length: 5s
As a writer, it's a good idea to understand what rights you are giving away and which ones you are retaining. …


Finding and Understanding Your Target Market

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2007-12-12 :: Susan C. Daffron Length: 4s
When you focus in on one group's particular problems, your Web site and products will resonate with the people in that marketplace. …


Earn Passive Income with Information Products

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2007-12-05 :: Susan C. Daffron Length: 5s
Turn your specialized knowledge into information products and reap the benefits for years to come. …


Cleaning the Closet Is Like Marketing Your Business

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2007-11-28 :: Susan C. Daffron Length: 5s
The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn't. …


When You Are Writing, Think About Who is Reading

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2007-11-21 :: Susan C. Daffron Length: 4s
Before you write a word of your next book or even a short article, think about who will actually read it. …


Use a "Memory Hook" or "Book Hook" to Be Unforgettable

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2007-11-14 :: Susan C. Daffron Length: 5s
Add some spark to your marketing message to make your book stand out from the crowd …


Getting Started with Google AdSense

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2007-11-07 :: Susan C. Daffron Length: 5s
Put Google ads on your Web site and earn money from your online writing. …


Introduction to the Publishize Podcast

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2007-11-07 :: Susan C. Daffron Length: 3s
Host Susan Daffron explains what Publishizing is and describes the content of this podcast. …


About this podcast:

Publishize Your Way to Success Podcast

Learn how to expand your business by demonstrating your expertise with print and online information products. The Publishize Podcast explains how you can apply modern technology to publicise your business through publishing.

Publishize Your Way to Success Podcast