Last update: 2015-04-05

Episode 21 - The Navigator

2015-04-05 Length: 12s

A navigator is an important part of the PureReinvention process because he or she provides the accountability to see the job through. This person not only actively keeps the process on track, but teaches you how to own the experience so it can be repeated for future success.

In this episode, Mike and Misty chat about the valuable role of the navigator and why good leaders know when it’s time to bring in outside help.


“You spend enough time “figuring it out” you become resistant to other people helping you...Yet, the best leaders have the capacity to ask for help.” (1:48)

“You have to understand where you are today, where you want to be tomorrow and then figure out the navigation in between.” (9:05)

Go to 3:30 to hear Mike talk about learning out loud.  If you explain your idea to 10 people, do they understand it?

At 8:50 Misty describes the role of the navigator to bring informed experience, and knows that the navigator recognizes that the answer lies in the process.


The best leaders ask for help. There is more growth potential, and in turn more opportunity for success, when you bring in an outside perspective to help find solutions. A good navigator builds trust with key stakeholders and provides a safe place for any idea - good, bad or outrageous - to have full consideration. When you are looking for a navigator, look for someone with direct experience that can offer informed guidance. A navigator provides accountability and gives an objective approach to the reinvention process. …

Episode 20 - Mark Wallace

2015-03-29 Length: 25s

In this episode, Mike Bills interviews Mark Wallace, President and CEO of the Detroit Riverfront Conservancy. The Detroit riverfront has been key in the ongoing reinvention and revitalization of Detroit.

This interview tells the story of the Detroit Riverfront and how the Conservancy has played a big part  in developing this significant city asset.

“Every major city in the US was founded near a waterway...for (hundreds of) years the Detroit Riverfront was a place where industry happens and goods and services come and go. In the past ten or 11 years we’ve radically transformed that.” (3:17)

“We’ve provided a gathering space that’s really meaningful for our community...I think the other thing we’ve done in terms of moving the region forward is we’ve demonstrated leadership in public/private partnerships.” (14:00)

Around 4:15 Mark elaborates on the process that lead individuals and organizations recognize it was time to repurpose the way residents and visitors were interacting with the Detroit River, and how the Detroit Riverfront Conservancy came to be.

Jump to the 10:00 mark and listen as Mark shares a story about a visiting executive that illustrates how remarkable the transformation of the riverfront has been.

1 – Reinvention takes vision, time and persistence. The redevelopment of the Detroit Riverfront has been more than 11 years in the making.

2 - Even though something has served the same purpose for a long time, there are always ways to put it to new use. The Detroit River was primarily an industrial waterway for hundreds of years. Today, it’s a beautiful, useful space for visitors and residents to gather and experience the area in a new way.

3 – Reinventing one major component typically results in change to additional products or services. Since the redevelopment of the riverfront, many nearby businesses and neighborhoods have began to grow and change.

4 – Creating a meaningful gathering space draws diversity and new supporters. Now that the riverfront’s breathtaking views and modernized space can be enjoyed in a clean, safe environment more and more people are coming to enjoy it.

5 – Enlisting collaborators from multiple sources paves the way for an idea to develop into a tangible asset. The Detroit Riverfront Conservancy sought out public/private partnerships to maximize the growth and development of the riverfront as a shared asset for various stakeholders.

Episode 19 - PureReinvention Foundation 5 - Move

2015-03-22 Length: 7s

In this episode, Mike Bills and Misty Elliott of the PureReinvention Project discuss the final fundamental of PureReinvention – Move.

“If we’re really measuring movement, it comes at the end of the process where we actually have a sale, an experience that’s been delivered.” (2:12)

“The really important part of harmonizing movement is in recognizing when one movement starts to ebb and we start to put new, emerging movement in place so we have a rhythm of movement.” (5:49)

At the 1:10 mark Mike breaks down how the other four fundamentals of reinvention - disrupt, own, simplify, connect, move, are required pre-work in order to actualize your plan and move it forward.

Around 4:35 Mike and Misty talk about how most movements begin in a very fragile state until they find momentum through nurturing and risk-taking.

1 -  None of the pre-work is meaningful without ultimately putting the ideas into action.

2 - Measurement and data collection inform your movement and give you information to gauge your success and further direct your plan.

3 - Movement is the last part of the process because it is created through the sale, or the experiential delivery of your ideas.

4 -  Talking about doing something, and taking steps toward doing something, is not the same as actually doing it. Movement is in the doing.

5 - Keep your expectations in check, and acknowledge - even celebrate - the times you move the ball in the right direction.


Episode 18 - Mike O'Callaghan

2015-03-15 Length: 26s

Associations today aren’t your grandpa’s association. They have changed and need to continue to change to carve out relevancy in the 21st century.

PureReinvention’s Mike Bills talks with Mike O’Callaghan, chief operating officer of the Detroit Metro Convention and Visitors Bureau, about his long-time experience as an association member and leader; what has changed and what remains the same.






“The good old boys - if they don’t pay attention to what’s happening around them - are all of a sudden going to get lost.” (8:15)

“It comes down to some soul-searching and looking within, and really analyzing what is it that you provide? Why would someone want to get involved?” (17:20)


This is such a great interview, there are a lot of interesting places to dig in. We’ve pulled out a few must-listens, but highly recommend finding the time to absorb this podcast from start to finish. During your drive to work, perhaps? Start with these:

At 7:30 Mike Bills asks O’Callaghan how he thinks associations need to change to remain relevant today. Then, around 12:50 they look at the value of diversity in associations as an intentional choice and compare it to how associations can learn from Detroit’s forced need to diversify to survive.

Later, O’Callaghan talks about how major industries in the City of Detroit - auto, entertainment, banking - are now learning to work together and help each other succeed. Jump to 18:20 to hear his thoughts on how associations can follow that example by co-mingling with other groups to identify new solutions for members and the organizations that serve them.

1 - Association membership is a powerful tool for the development of an individual by connecting them to a greater body of institutional knowledge.

2 - Associations need to give people a good reason to get involved today - not hang its hat on what worked yesterday.

3 - Continually asking yourself and key stakeholders “What’s next?” moves your association from just surviving, to thriving.

4 - We need to move to more proactive thought in managing associations so that we can be better prepared for the next economic challenge.

5 - Choosing to engage with other groups before it becomes required for survival can bring new assets and perspectives to the process.


Next week:  Mike and Misty talk about the fifth fundamental of PureReinvention - Move.

Produced by Will Carlson, WillPower Consulting

Episode 17 - PureReinvention's Fourth Foundation - Connect

2015-03-08 Length: 7s

In this episode, Mike Bills and Misty Elliott of the PureReinvention Project talk about how the fourth fundamental - Connect - creates the space for innovation and thinking differently.

“A lot of the answers to what associations and business were looking for were already inside, we just had to look at them in very different ways. It really wasn't about new stuff, it was about how to connect things in new and different ways.” (0:36)

“Connect can only be as good as an individual or association's ability to network new and different thoughts together and weave a whole other set of circumstances.” (4:42)

At 1:53 Mike explains why connecting old ideas in new and different ways drives your core value forward.

Listen around 4:50 as Misty talks about how the connection phase starts to really feel like reinvention.


1 - It’s not always about creating something new, it’s connecting your old ideas and behaviors in new and different ways.

2 -  Ideas are just intelligent guesses until they are connected to your target audience to see if they can be actionable. Connecting your original ideas to the feedback will inform how you move forward.

3 -  Intentionally seeking diversified thought makes your final product or service stronger.

4 - Connect is the most multi-layered phase of reinvention. This fundamental teaches that you need to be regularly connecting ideas, people, products and services in creative and unusual ways.

5 - The first three fundamentals - disrupt, own and simplify - stabilize the reinvention process so when you are ready to connect your discoveries to your realities you will become more aware of the changes taking place.

Episode 16 - Mike O'Callaghan

2015-03-01 Length: 24s
Detroit's comeback has been hard-fought and very public. The city's reinvention has great potential to serve as a real-time case study for other cities, businesses and organizations facing decline and a strong need to innovate.

In this episode, Mike Bills interviews Mike O’Callaghan, chief operating officer of Detroit Metro CVB and Michigan Lodging and Tourism Association board member, about his observations on Detroit’s reinvention.


“Fortunately now, there has been some excitement about the city and there’s reason to come back here.” (3:50)


“The city was so heavily dependent on the auto industry. When things are good they’re great, and when things aren’t so good they’re really terrible.” (5:37)


“At the end of the day it’s all about choice. Deep inside of us we know where we want to go, and in some cases it’s a matter of being brave enough to do it, because there’s always risk.” (15:50)



Around 10:00 O’Callaghan talks about the opportunity in having diverse industries for the City of Detroit, much like associations, that allows for balance when one industry fails.


At 16:20 the topic of PureReinvention’s fourth fundamental - Connect - comes up. Listen as O’Callaghan explains why connection is critical to Detroit’s past and future success. Keep listening through 20:45 to learn how that same fundamental is being applied in the design of the upcoming ASAE annual meeting happening in Detroit in August.



1 - Don't rely so much on just one thing. Like Detroit’s mistake of placing too much emphasis on the auto industry, associations need to step away from the outdated model of having one or two primary offerings for members.


2 - Adding diversity to your offerings provides a greater chance for success and creates possibilities where none have been identified before. 


3 - Seek answers to your problems internally - within yourself and within your organization. It’s the people closest to the process that can help you find strengths and build upon them.

4 - Connecting ideas, needs and opportunity is necessary in any reinvention. For Detroit, connecting goods and services to other communities and industries has opened doors to a more comprehensive experience for visitors and residents alike.

Episode 15 - PureReinvention Fundamental #3 - Simplify

2015-02-22 Length: 13s

Are you your own worst enemy when it comes to simplifying the process? Many people layer on new tactics and ideas to fix their problems when what they really need to do is simplify.

In this episode, Mike Bills and Misty Elliott discuss PureReinvention's third fundamental - Simplify.


“There are so many options, so much you can add on to make things bigger, better, stronger, faster, that you forget to cut back and simplify... Most people think improving means adding another layer of paint.” (0:50)

“When we’re trying to do everything for everybody, that’s an impossible task.” (5:33)

Right in the beginning, around 1:38 Mike and Misty examine how thoughtful reduction helps you guide your unique value proposition.

If you want to reinvent your organization, you have to walk the walk. At 9:25 listen to why building reinvention into your organization’s culture starts with behavior.

1 - Simplifying allows you to discover real solutions by examining the core.

2 - Applying thoughtful reduction to problem solving can help tear away the clutter to reveal your unique value proposition.

3 - A complex problem can be broken down into smaller, simpler elements to make the reinvention process more manageable.

4 - Effective leaders should have the endgame in mind, but still be able to simply communicate the task(s) at hand to get there.


Next Week:  Mike O'Callahan, Chief Operating Officer, Metro Detroit Convention and Visitors Bureau.

PureReinvention Podcast 14 - Dirk Milliman, Owner Milliman Communications

2015-02-15 Length: 28s

 Get a behind the scenes look at why one association decided it was time to reinvent and how they made it work. Guest: Dirk Milliman, Owner of Milliman Communications and member of the Michigan Press Association Board of Directors Co-hosts: Mike Bills, owner and CEO of MB Strategies, and PureReinvention founding member Misty Elliott DIG IN Near the beginning of the interview, around the 2:30 mark, Dirk describes how the composition of many boards today have shifted from a group of owners to a group of employees and why that changes the direction of the board. At 6:50 Dirk explains what disrupted Michigan Press Association and made the board recognize it was time to change course.


“{Board meetings] turn into a lot of brainstorming. Lots of good ideas. “Let’s do this, let’s do this.” They key is - who is the ‘let’s’?” (3:00)

“We certainly can’t do it the way we’ve been doing it. So let’s figure out a better way to do it.” (8:40)

“You can’t cut yourself to health. You have to grow.” (18:50)

“I think sometimes in our quest to solve problems we put too complicated a solution in place.” (25:49)

Main Take-Aways: 

1 – “Purposeful” disruption – Disruption with ownership is vital in the reinvention process.

2 – Ownership changes the way a person makes decisions that affect the organization.

3 – Successful teams push each other and ask meaningful questions and view the problem from an owner’s perspective.

4 – We have to work hard to simplify every aspect of the process.

5 – The role of a third party navigator is very important to bring stakeholders together and to help the owners approach the problem from a different angle.

Next episode:  February 23, 2015 – Mike Bills and Misty Elliott discuss the third pillar of PureReinvention - Simplify.

Produced by:  Will Carlson, WillPower Consulting (

PureReinvention Podcast 13 PureReinvention Foundation #2 - Ownership

2015-02-08 Length: 10s

How do you take ownership of new projects? In our latest podcast, Mike Bills, owner and CEO of MB Strategies, and Misty Elliott, one of the founding members of the PureReinvention project, discuss the second foundation of PureReinvention – Ownership.


At the 1:50 mark Mike explains how ownership builds accountability.

It’s normal to feel apprehensive when you’re taking ownership of a reinvention plan because of the unknowns. At 5:57Misty and Mike talk about working through reservations when you need to take ownership of something new or different.


“Owning disruption allows you to fully understand the problem.” (2:25) 

“As we take ownership of the direction rather than ownership of a specific function we’re able to then accept what we know and we’re also willing to accept what we don’t know.” (7:39)

Main Take-Aways: 

1 – Disruption without ownership is counterproductive. 

2 – Taking ownership allows you to fully understand the problem or situation that needs changed.

3 – When you own the process, you become invested in finding a solution.

4 – There is a degree of risk in ownership that might be uncomfortable, but the discomfort is what pushes you toward reinvention.

Next episode:  February 16, 2015, Mike Bills and Misty Elliott interview Dirk Milliman, Owner, Milliman Communications.

Produced by: Will Carlson, WillPower Consulting (

PureReinvention Podcast 12 – Josh Lord, MBA, Josh, Inc. / Director of Membership and Strategic Initiatives Michigan Dental Association

2015-02-01 Length: 22s

In this episode, Mike Bills, Owner and CEO of MB Strategies, and PureReinvention Founding Member, Misty Elliott interview Josh Lord, MBA, of Josh, Inc. and Director of Membership and Strategic Initiatives, Michigan Dental Association about disruption and the need for modern associations to respond to market demands.




“I think we really need to look at ourselves as a staff and as an organization and realize that we are likely too close to our own business to be able to solve this on our own and what we really need is a reinvention strategist.” (7:24)




“The bottom line is the great recession and the technological innovations of the early 2000’s have dramatically re-landscaped the environment that we’re in, and yet the ones that are leading our businesses right now, are adhering to paradigms that frankly no longer exist.” (5 :35) 



 “I think typically when we talk reinvention, road blocks get put up because we think cost, expense, disruption, change - it’s all negative.  What we fail to recognize is opportunity, collaboration, mutual benefit, and relationship development.  There’s a lot to be said for collaborating not only with a consultant or and external resource, but with your competitors.” (17:34 )


Main Take-Aways:


1 – Big brands are defining the purchasing experience – And expectations of your target audiences.  Improved customer service and access 24-7 is expected.


2 – Current association culture is not lining up with this experience and is in danger of being replaced by organizations that will meet these expectations.


3- Associations need to focus on the next 3-5 years.  They need to align with new customer expectations quickly if they are to stay relevant.


4- Associations need to value and listen to the disrupters in their ranks so that they can make the necessary changes to meet these expectations. 


5 – An external outside resource may be necessary to help the reinvention process along as staff and leadership can be too close to the issue.



Next episode:  February 9, 2015, Mike Bills and Misty Elliott will discuss the 2nd Foundation of PureReinvention - Ownership



Produced by:  Will Carlson, WillPower Consulting (

PureReinvention Podcast Episode 11 - Mike Bills, 1st Foundation of PureReinvention

2015-01-26 Length: 7s


In this episode, Mike Bills, principal at MB Strategies and founder of the PureReinvention Project, discusses the first of five fundamentals of PureReinvention – Disruption.




“As an association leader, do you really value disruption in the growth phase? Do you really value a disruptor?” (4:09)




“In the association world, are we going to be disrupted, or are we going to start to create some sort of disruptive force?” (3:25)


“Before we can make any sort of relevant change inthe reinvetnion process, we first must value the role that disruption plays.” (4:43)




1 –We are creatures of habit and like to keep things the same, but it’s important to realize that not all disruption is bad.


2 – Disruption with purpose is the opportunity you need to allow for the next growth phase.


3 – Boards tend to place a higher value on not creating disruption – preferring to get along rather than seek diversified thought.


4 – Many of us haven’t been trained in how to create, and manage, disruption, even though it is critical for new growth.


5 – The city of Detroit has been dramatically yet positively disrupted through its bankruptcy and the subsequent rebound it is now experiencing.


Next episode:  February 2, 2015, Josh Lord, MBA, Director of Membership and Strategic Initiatives, Michigan Dental Association


Produced by WillPower Consulting (

PureReinvention Podcast 10 - Jim M. Nicholson, Vice-President, PVS Chemicals Inc. (Part 2)

2015-01-18 Length: 31s

In this episode, Mike Bills, principal at MB Strategies and founder of the PureReinvention project, talks with Jim M. Nicholson (Vice-President, PVS Chemicals Inc.) about the current reinvention of Detroit, the value of others coming to Detroit to see reinvention in action, and what it will take to sustain the reinvention process going forward.




Around 4:11 Mike asks Jim about when Detroit stopped operating at peak performance. Jim says simply Detroit failed to work for its citizens, and they moved away. Listen to this segment and consider it through the lens of association work. What happens when associations stop operating at peak performance? Can you see how associations would benefit from using Detroit as an example when working through challenges?


Meaningful change happens beyond the core. Jim postulates that Detroit residents are going to continue to leave if leaders don’t build a better value proposition and support their quality of life. As you listen to this, think about how Detroit’s experience relates to membership within your association. How are association leaders building a better value proposition to retain members? (14:30)



“The challenges of the constant outflow of enough people to say enough is enough.” (6:30)


“Political inertia kept [Detroit] from changing...But the political leaders of the time finally found the guts to say, ‘We need to make this change happen’ and they did. What it did for the community was change the paradigm.” (9:20)


“It is our role as leaders to try to create the conditions where people want to make investments.” (24:08)




1 – Reinvention requires a long term commitment.  Detroit’s problems developed over many decades, and its comeback will likewise develop through the next decade. Expect the reinvention process to take time to become lasting change.


2 – It’s important to understand the measurements you use to define success. In the case of Detroit, people living and thriving in the neighborhoods are the ultimate measure of successful leadership. What defines success for you? For your association?


3 – Building the infrastructure to sustain your citizens is key. People living in Detroit, much like your members, will leave if they don’t feel like their needs are being addressed and served.


4 – Defining clear priorities is critical to creating momentum for reinvention. Don’t get caught up in the real estate at the expense of the vision.


5 – A realistic vision that is shared by consumers and stakeholders is a necessary ingredient for success. Leaders must be part of the community and have credibility with the people.


Next episode:  January 26, 2015, Mike Bills discusses the first of the fundamental five concepts in the reinvention process: Disruption.

Produced by:  Will Carlson, WillPower Consulting (

PureReinvention Podcast Episode 9 - Mike Bills

2015-01-11 Length: 9s

Are you wondering what this PureReinvention thing is all about? In this episode, Mike Bills, principal of MB Strategies and founder of the PureReinvention Project, offers some background on how PureReinvention got started and looks ahead to what you can expect in 2015.


"We want to build this community of individuals who are using PureReinvention as a resource. A group of people who are willing to share and want to learn from each other." (1:07) 

"While we may be saying today, "this is what we know," you have to remember we will learn new things tomorrow. That's the really cool part about PureReinvention, it's an ongoing, ever-changing very dynamic process." (4:42) 



How was PureReinvention created? At 5:48 Mike tells you how needs and insights from different industries collided to form a model for the reinvention process. 



1 – PureReinvention is about collaboration and sharing stories about the ongoing reinvention process. 

2 – Look for the PureReinvention Position Paper by the end of the month. This paper will outline the fundamental five steps in the PureReinvention process and be available to you for free. 

3- PureReinvention has many applications to different types of people: 

• Board Members - PureReinvention requires active participation, ownership and leadership at the Board level.  There is a difference in Board roles and their leadership in the responsibilities and execution of this process. 

• CEO – Responsible for driving the process. 

• Employees - Have a huge stake in the outcome and must have ownership in the process. 

• Member/Owner – Are the beneficiaries of reinvention, and should have the most vested position of all. Input must be continuously sought from this group must express their needs to make the process work. 

4 – Association chief staff executives (CSEs) will have the opportunity to engage in PureReinvention at the Michigan Society of Association Executives' ORGPRO conference in June. Plus, you can catch us in Detroit for the American Society of Association Executives Annual Meeting in August.

5 – Your input, comments and questions are what make PureReinvention possible! Connect with us and tell us know what you want to know about.

PureReinvention Podcast Episode 8 - Jim M. Nicholson

2015-01-05 Length: 27s

In this episode, Mike Bills, principal of MB Strategies and founder of the PureReinvention project, talks with Jim M. Nicholson, vice president of PVS Chemical, Inc. and former chairman of the Michigan Manufacturers Association, about the role of individuals on the board of directors, board leadership and association culture.


At 6:50 Jim says the biggest barrier in associations today is cultural momentum. He talks about how legacy and history cause associations to struggle with change and what key leaders need to do to help turn that around.


At 8:58 Jim identifies a behavioral example of cultural momentum getting in the way of success.  “The formula for attracting membership for most associations has been the same for a long time. They typically have their membership recruiting strategies firmly planted in the 70s...What you don’t see enough of is getting out and being interpersonal with your membership.”

At 17:34 he explains how the board can support and nurture a more dynamic  association culture. “The Board’s real role is to point out the obvious. If you point out the obvious, the CEO has to respond to the obvious.”

 In a hurry? Click here to read the top takeaways from this podcast now.


A holiday message from PureReinvention

2014-12-28 Length: 6s

Seasons greetings! Listen in for a special holiday message from Mike Bills, principal at MB Strategies and founder of the PureReinvention Project. Plus, look ahead at the opportunities for PureReinvention to make an impact  in 2015.



1- Beginning in January we will be airing a new podcast each week!


2- Plan on staying connected in 2015, because we have an exciting lineup that’s sure to raise questions, enlighten and intrigue you.


3- PureReinvention is going to take you inside Detroit’s “reinvention laboratory” and showcase some compelling stories of reinvention happening in the D right now.


4- Did you know that in August the American Society of Association Executives’ 2015 Annual Meeting is taking place in Detroit? PureReinvention is gearing up to be part of this huge gathering of association professionals, so keep listening throughout the year to learn more!


5 - Thank you for supporting the PureReinvention Project and following our podcast! Stay in touch via Facebook ( and Twitter (@PureReinvention) where the conversation never stops.

Next episode:  January 5, 2015, Jim M. Nicholson, Vice-President, PVS Chemical, Inc.

Produced by:  Will Carlson, WillPower Consulting (

PureReinvention Podcast Episode 6 - Will Carlson, WillPower Consulting

2014-12-15 Length: 24s

 In this episode, Mike Bills, Owner and CEO of MB Strategies - ( talks with  Will Carlson, Owner of WillPower Consulting( about his over 20 years experience in trade associations and where he sees future opportunities.  WillPower Consulting links technology to membership solutions.  Will is a member of the Michigan Society of Association Executives Professional Development Committee and the recipient of the 2014 MSAE Director’s Gavel Award for promoting the strategic interests of the association.






Main Take-Aways:


1 - Trade Associations were traditionally the go-to resource for networking and connecting with vendors. That model has been under pressure by the emergence of the internet and social media.


2- Associations that do not respond to market needs can and will be replaced by private entities.


3- Associations still have opportunities with networking in new ways and in producing educational content.


4- Detroit is a unique opportunity for associations to use as a conference venue in order to connect with the “reinvention laboratory"


5- Continuing to provide and leverage relevant education will be the key to keeping associations vibrant going forward.


Categories:  market relevance, reinvention, education, Detroit, reinvention laboratory, associations, conference venue



Next episode:  Holiday Message from Mike Bills, Principal, MB Strategies.




Produced by:  Will Carlson, WillPower Consulting (


PureReinvention Podcast Episode 5

2014-12-01 Length: 27s

In this episode, Mike Bills, principal at MB Strategies talks with Jodi Schafer SPHR, Owner, General Partner - Human Resource Management Services about day-to-day leadership, employee satisfaction, and staying relevant to your customer base.

DIG IN: At 6:10 Jodi emphasizes that employees today are asking whether they trust where the leader is taking the organization, and what that means for employee loyalty.   QUOTE IT:
At 14:15 
she dives into the importance of understanding your unique value proposition,"The good companies -- the ones that are able to reinvent themselves and the services they offer and stay relevant -- are the ones whose reputation isn't necesarily tied to a specific service or product line. It's tied to how they do business and who they are at their very core."   Go to PureReinvention's website for a more deatiled list of take aways!      …

PureReinvention Podcast Episode 4

2014-11-17 Length: 28s

In this episode, Mike Bills, Owner and CEO of MB Strategies - ( talks with Mickey Hirten, President of the Board of Directors, Michigan Press Association ( about the role and responsibilities of the Board President in reinvention.

Main Take-Aways:

1 - The Board of Directors have a huge role in reinvention.
2- Use disruption as a positive to move the organization forward.

3- Ownership of the process must go beyond the operational level and extend to the political level.

4- The role of the president is to lead in accepting the role of ownership in the process at the Board level.

Next episode: December 1, 2014, Jodi Schafer, SPHR, Owner, General Partner - Human Resource Management Services. 

Pureinvention Podcast - Episode 3 Mike MacLaren

2014-11-02 Length: 23s

In this episode, Mike Bills, Owner and CEO of MB Strategies - ( talks with Mike MacLaren, Executive Director, Michigan Press Association ( about the importance of disruption and changing the model of how executives work with their board of directors.


PureReinvention Podcast - Episode 2 (October 20, 2014)

2014-10-20 Length: 22s


In this episode, Mike Bills, Owner and CEO of MB Strategies - ( talks with Sonya Robinson, Coordinator, Bureau Services, Detroit Metro Convention & Visitors Bureau about the importance of listening and spending the time to understand the needs of your stakeholders.

1. Diversity is the opportunity to create a unique combination of elements that no one can compete with.

2. Its important to identify sources of passion when making initial assessments.
3. Ownership is essential to starting the process.

Next episode: November 3rd, 2014, Mike MacLaren, Executive Director, Michigan Press Association

Produced by: Will Carlson, WillPower Consulting ( 

PureReinvention Podcast Episode 1

2014-10-04 Length: 22s

Pureinvention Podcast - Episode 1 (October 6, 2014)


Interview with Larry Alexander, President and CEO, Detroit Metro Convention & Visitors Bureau -( 


In this episode, host Mike Bills, owner and CEO of MB Strategies -(, talks with Larry Alexander of the Detroit Metro Convention and Visitors Bureau about what the City of Detroit has done to position itself as the national leader in reinvention.  



Main Take-Aways:


The Bankruptcy process in Detroit signaled the bottom so that people knew it was the end of the backslide.  It sent a signal that things are moving forward and up. Embracing diversity by behavior, not by words, allow an organization to take advantage of all of its unique contributions that we have historically not taken into account. Consensus through diversity rewrites the management books on how we create consensus leadership. The City of Detroit is teaching us new and innovative ways at approaching reinvention.


Next episode:  October 20-  Sonya Robinson, Coordinator, Bureau Services, Detroit Metro Convention & Visitors Bureau.  Host Mike Bills talks with a key Detroit CVB staff member, Sonya Robinson about the importance of buy-in at all levels in the reinvention process.



Produced by:  Will Carlson, Carlson Consulting (


PureReinvention Introduction

2014-10-04 Length: 2s

A brief introduction to the Pure Reinvention Project by Mike Bills, Principal, MB Strategies.

About this podcast:

PureReinvention Podcast

Engage. Disrupt. Adapt. Repeat. The PureReinvention podcast guides individuals on their journey through the reinvention process. Sustainable reinvention requires everyone's active participation to flourish. This is a space for curious individuals to explore the trials, successes and failures surrounding reinvention from thought leaders in the corporate and non-profit community.

PureReinvention Podcast